LA Swim Week Returns to Sunny Cali
Los Angeles: The city of silver screen glamor, the city of sun, surf, style and celebrity, a city where anyone can be anything that they want to be. The ideal place for a celebration of all things swimwear.

Jennifer Loel Swim

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Fashion Designer and Manufacturer Owner, Jennifer Loel Olivo has created a swimwear brand based on a woman that is not your average California beach girl. Jennifer Loel Swim is for a woman that will throw on a jacket and boots, and be swimming in all types of water. The person that wears this clothing knows there is more to life than just being at the beach.

Jennifer grew up in a small mountain town outside of Yosemite National Park and is greatly influenced by her love of nature, experience around horses, motorcycles, and fashion with her family. Jennifer took the idea of versatility to her brand so that these pieces can be worn comfortably at the beach, but also through the snow. These pieces can also start to be worn as activewear and have a fun play on graphics.

Jennifer Olivo graduated from the Fashion Institute of Design and Merchandising, majoring in Fashion Design. She also earned a Bachelor of Science Degree in Management from The Craig School of Business at CSU Fresno. Taking her love of Fashion and Business, Jennifer started a Manufacturing facility, Jennifer Loel Designs, in Northern CA. She built a business around giving back to the community. Jennifer Loel Swim is produced directly through her facility, so that her sewers are working year round.

Jennifer spends her free time with her husband and son traveling back home to Yosemite and finding adventures with their family. They are constantly finding inspiration in what they do, and feel that to design is a process within.

Jennifer Loel